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Baby boomers seeking age appropriate rejuvenation create surge in Tampa’s facial cosmetic procedure market

Posted August 23, 2011 in Newsroom, Press Release
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Image Lift’s Richard Castellano, M.D. of Tampa has treated hundreds of baby boomers this year

Tampa, FL (August 23, 2011)– Well over four million baby boomers call Florida home, according to the U.S. Census Bureau, and as this demographic continues to turn 65 in 2011, their overwhelming desire for safe, effective and age-appropriate rejuvenation seems to follow. It’s happening right here in Tampa Bay as this savvy, aging generation is undeniably calling on local facial plastic surgeons to deliver more natural-looking results through a range of anti-aging facial cosmetic procedures, especially face lifts.

baby boomersRichard Castellano, MD, of Image Lift® in Tampa, says these increases are very real. He is the popular creator of the Image Lift® facelift experience, a customized 90-minute procedure offering very natural results with no general anesthesia. “Using general anesthesia during a face lift procedure is a thing of the past,” explains Dr. Castellano. “Going without is the future of facelifting as it safer for all patients, especially older adults and baby boomers.” Over a quarter of Castellano’s current client base (or thousands of patients), is made up of baby boomers and he anticipates healthy increases on booked face lift and laser skin resurfacing procedures from here on out. “Like the rest of our patients, baby boomers want to age gracefully. They tell us they’re in search of effective, natural results with less downtime so they can get back to their active lifestyles, personal lives and even full-time careers.”

Dr. Castellano has performed over 2,600 facial plastic surgery procedures, making him one of the most experienced facial plastic surgeons in the United States today. This double-board certified surgeon is considered a celebrity surgeon in the Southeastern United States and focuses on aging populations. He sees patients from across the country, and internationally, and he takes pride in representing the best of what plastic surgery has evolved to become. Dr. Castellano’s best advise to any baby boomer, or any other man or woman, considering facial plastic surgery would be to choose a surgeon carefully. “Do your homework and select a board certified doctor with extensive expertise in delivering natural results to people just like you. It is equally crucial that the surgeon focuses on providing personalized care. After all, a facial plastic surgery procedure has the potential to transform a person’s life, confidence, and relationships in a way they never thought possible,” he says.

To book Dr. Castellano and some of his baby boomer patients for interviews and for more information, please contact Julie Robbins at (813) 448-7717 or

About Image Lift® and Dr. Richard Castellano:
The Image Lift Experience™ is the creation of Richard Castellano, MD, a double-board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift® technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit or call (877) 346-2435.