In today’s day and age, social media has taken over, especially in the beauty industry. One area where social media’s influence is almost palpable is facial plastic surgery. Platforms like Instagram, TikTok, Snapchat, and X have completely changed society’s perception of beauty, shifting trends and cosmetic preferences.
Social Media’s Impact on Beauty Standards
How has social media impacted the beauty industry and standards? Regardless of which platform you hop on, you are bombarded by images of perfectly styled hair, airbrushed makeup, idealized features, and curated outfits. You might even run across some photoshop. From celebrities to influencers, these forefront individuals created a new, incredibly high standard we are constantly trying to match, characterized by smooth skin, defined jawlines, plump lips, and symmetrical features. I’m here to tell you that, for most individuals, this level of perfection doesn’t come naturally.
Normalizing Cosmetic Procedures
These new standards have created an age where instant enhancements from filters to editing tools and Photoshop have normalized cosmetic alterations. Facetuned selfies and filtered photographs create unrealistic standards, creating a culture where even the smallest imperfections are considered flaws that need to be corrected procedures.
Influencer Impact
As mentioned above, influencers play a significant role in the new beauty standards and promotion of cosmetic enhancements. Many influencers are open about any cosmetic procedures or enhancements they’ve received. Their candid conversations about their experiences tend to influence their followers as well as those who happen across their page!
Trending Now in Facial Plastic Surgery
Trends come and go in the world of social media. The different platforms are hubs for sharing experiences, before-and-after photos, testimonials, and success stories. This continuous exposure to transformative results sparks interest in the different procedures, treatments, and products on the market. Here are a few trends that have become popular:
- Non-Surgical Procedures: Minimally invasive treatments like Botox, fillers, laser resurfacing, and thread lifts have gained immense popularity due to their instant noticeable results with minimal downtime.
- Youthful Aesthetics: The desire for a more youthful appearance is not new. It remains a driving force behind many facial plastic surgery trends we are seeing right now. Facelifts (especially OUR ImageLifts), eyelid surgery (blepharoplasty), and brow lifts are designed to turn the clock back on aging and provide a younger, refreshed look.
- Natural Results: There has been a growing emphasis on achieving natural-looking results. You want to leave people asking “What’s changed?” not “What work have you had done?” Patients are increasingly opting for procedures that enhance their features without appearing overdone or fake. Here at ImageLift we guarantee natural results; we’ll never let you overdo it!
Ethics and Education
Social media can be a valuable resource for information and inspiration, but it’s critical you approach cosmetic enhancement or surgeries with caution. Patients should spend time thoroughly researching options and scheduling consultations with industry professionals to better understand different procedures and the potential risks associated with them. Your safety is the priority, and setting realistic expectations ensures your results will be exactly what you’re looking for.
Social media has completely reshaped the facial plastic surgery industry by setting new beauty standards, normalizing cosmetic enhancements, and promoting emerging trends. As new cosmetic procedures come and trends emerge, maintaining a critical perspective and having all the facts from the start is imperative during the decision-making process. There is so much pressure from society and social media to live up to these new standards, but ensuring your safety and making an informed decision is crucial. I am a double-board certified facial plastic surgeon dedicated to providing natural results, all the facts, and the safest procedures. Find us on Facebook, Instagram, TikTok, and YouTube for entertaining, informative content full of industry updates and tips!