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While men can be tricky to buy for when it comes to Valentine’s Day, the perfect gift may not be what you’d first expect. According to last year’s spending trends, facial enhancements and plastic surgery are on the rise for both women and men. It appears that couples are striving to look as good as they feel – together.

In the American Society of Plastic Surgeons’ 2010 report, Cosmetic Plastic Surgery Demographic Trends, American men accounted for 1.1 million of the country’s cosmetic procedures, up two per cent from the previous year. Traditional stigmas of plastic surgery being reserved for the fairer sex are being replaced by the increasing desire for males to sport the same youthful glow as their female counterparts.
While male pedicures and facials have become accepted as common practice in today’s society, we’re now witnessing the same shift in thinking when it comes to facial enhancements and plastic surgery for males.

A growing number of men are regularly benefiting from treatments such as Botox®, Dysport®, Radiesse®, Sculptra®, and laser treatments, as well as face-lifts like the ImageLift Experience, to enhance and restore their looks.

In the hands of a board certified facial plastic surgeon, couples can help reverse the effects of aging. Looking your best often leads to feeling your best, a gift for your loved one that is certain to last much longer than a dozen roses!