Julie Robbins
Image Lift® Media
(646) 981-3342 or (888) 724-IDEA (4332)
julie@ideaworkscreativegroup.com
Press Releases
FOR IMMEDIATE RELEASE
Date: February 22, 2012
PROOF positive, facial lifting procedures WORK
Tampa, FL (February 22, 2012) – A new study released Monday, February 20th, 2012, in the Archives of Facial Plastic Surgery found that face lifting procedures really do make men and women look younger – almost 9 years younger to be exact.
When shown photos of 60 participants that have had face lifting procedures, medical student evaluators rated that on average, these patients looked 8.9 years younger than their chronological age, post-surgery.
Tampa-based double board certified facial cosmetic surgeon Richard Castellano, MD, is founder of the popular Imagelift® face lifting procedure (www.imagelift.com), is a nationally recognized expert in facial plastic surgery, has performed over 5,000 procedures and is available for comment or interview about this eye-opening new study.
To book an interview: Please contact senior publicist, Kelly Diedring Harris, at (727) 744-9894, or KellyDH@IdeaWorksCreate.com.
*Dr. Castellano is happy to perform live in-studio demonstrations and you are invited to photograph or video live procedures and interview Image Lift patients.*
About Image Lift and Dr. Richard Castellano: The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-‐lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-‐class care to his patients and he utilizes his extensive experience in office-‐based facial plastic surgery to ensure the very best outcomes.
For more information, visit www.ImageLift.com or call (888) 789‐4624.
###
Date: January 23, 2012
BROTOX a phenomenon popular in Tampa Bay
Tampa, FL (January 23, 2011) – According to the Urban Dictionary, a “Bromance” describes the complicated love and affection shared by two straight males. Now, there’s a new term, “Brotox”– and it’s become increasingly popular throughout Tampa Bay. Brotox describes the phenomenon of “men’s men” refreshing their facial appearances with Botox and other popular facial fillers like Dysport, Radiesse, Sculptra, Xeomin, Perlane and and other nips and tucks – something this demographic might have historically shied away from. But that’s not necessarily the case anymore. Visits to facial plastic surgery practice, Image Lift, are up and they’re seeing men of all ages becoming more open about refreshing their appearances – and some of the reasons they are doing it may be surprising. Their women are gifting these cosmetic procedures!
“One of society’s greatest myths may be that women are the only ones concerned about their appearances,” says Dr. Richard Castellano, a double board certified facial plastic surgeon and creator of Image Lift. “Naturally, we often hear women complaining about fine lines and wrinkles and expressing their serious desire in looking more youthful. However, we’re intrigued about seeing more male patients than we ever have over the last several months. More and more, girlfriends and wives are encouraging their men to come and see us.”
According to the American Society of Plastic Surgeons, more than 300,000 men injected Botox alone last year, a 10% increase over the year before and a 258% increase since 2000! “I only expect that number to rise,” states Dr. Castellano. “In addition to being encouraged by their female counterparts to get “Brotoxed,” the weaker job market and economy are also driving men to invest in non-invasive facial rejuvenation procedures like fillers.” And it’s not just facial fillers that men are turning to for a refreshed appearance – more than 160,000 men underwent laser skin resurfacing in 2010, a nearly 20% increase over the year before. Men are also taking notice of other facial injectables. Sculptra Aesthetic, a long lasting facial filler that delivers subtle results over time and helps the body replace lost collagen, saw a 36% increase in male patients over the last year. Image Lift also reported an increase in male patients for their popular minimally invasive facelift procedure that delivers age appropriate, natural looking results – not the overstretched look for which many celebrities are infamous.
So, exactly what kinds of men are choosing a more youthful appearance through the “Brotox” affect? Men of all ages and lifestyle backgrounds, ranging from executives, teachers, construction workers, and of course entertainers. “It may be that they are searching for a new relationship, a new job or just boost their confidence,” offers Dr. Castellano. “People come in for different reasons, but they all want the same thing; to look and feel their best. It may not be PC to say it, but we are judged by our appearance, and first impressions do count.”
While more than one million men opted for some type of cosmetic surgery over the past year, that number is expected to increase. Dr. Castellano’s best advice to men is the same as it is for women, “Do your research and choose an experienced board certified cosmetic surgeon whose only objective is to help you look as young as you feel, not overdone.”
To interview Dr. Castellano about the rising Brotox trend and for live demonstrations with a Brotox-er, please contact Kelly Diedring Harris at (727) 744-9894 or KellyDH@IdeaWorksCreate.com.
*Dr. Castellano is happy to perform live in-studio demonstrations and you are invited to photograph or video live procedures and interview Image Lift patients*
About Image Lift and Dr. Richard Castellano: The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world class care to his patients and he utilizes his extensive experience in office based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (888) 789‐4624.
###
Date: December 07, 2011
Facial Plastic Surgery Earns its Place on ‘Most Popular’ Holiday Gift List
Tampa, FL (December 07, 2011) – Let’s face it. Giving and receiving holiday gifts can be a daunting task. From fighting mall crowds to finding the perfect gift to faking enthusiasm for that less than appealing new sweater, we don’t always get (or give) a gift that’s truly wanted or needed. The good news is that giving our loved ones a gift that makes them look and feel better has become an increasingly popular choice in the Tampa Bay area.
It’s facial cosmetic surgery.
Facial cosmetic surgery is on the rise throughout Tampa Bay and with it, comes the chance that procedures will be given as gifts. “Our patient base and procedure demand has increased exponentially over the last few years,” says Dr. Richard Castellano, a Double Board Certified Facial Plastic Surgeon and founder of the popular Image Lift procedure, “and patient feedback tells us what they really want this holiday season, and for any occasion, is to look and feel their best!”
More people are turning to trimming their turkey necks and tackling those sagging jowls to gain confidence and live their best lives. This trend is emerging among those indicating to friends and family that they want a bit of a lift – a lift in their appearance, that is.
“It’s an interesting trend,” explains Dr. Castellano. “Close friends and family members who know their loved one is considering a face-lift or fillers to freshen their appearance are purchasing procedures and gift vouchers instead of buying multiple small gifts as they normally would.”
And it’s happening all over the country.
According to a recent study by the American Society for Aesthetic Plastic Surgery, 67% of Americans claim that they would not be embarrassed if their friends and families knew they had or wanted to have plastic surgery. “As plastic surgery becomes more socially acceptable, giving the gift of youth has become a very popular idea,” says Dr. Castellano.
With nearly 10 million cosmetic surgical and non-surgical procedures performed last year – and even more expected in 2012, it makes sense that it would become a popular gift item.
“We typically see a increase in traffic and demand for nips and tucks over the Christmas period as patients use the holidays to recover from treatments. It’s important to note that cosmetic procedures or gift cards should not be purchased unless your loved one has openly expressed an interest,” says Dr. Castellano. “Purchasing a facelift for your wife who hasn’t talked about refreshing her appearance won’t win you any points around holiday time. And every person may not be a candidate for surgery, so the best idea is to gift a consultation or voucher that can also be redeemed for non-surgical procedures or other skin-care products.”
Due to the growing popularity of facial rejuvenation as a gift idea, Image Lift will be participating in a first-of-its-kind Black Friday event offering fillers and other products buy-one-get-one free, which offers thousands of dollars in potential savings. “We want to pass along an incredible savings to our patients and what better time than to join the Black Friday holiday kick-off?,” asks Dr. Castellano. “As long as facial cosmetic gift-giving is done thoughtfully and responsibly, it can be a fun and exciting present to unwrap!”
To interview Dr. Castellano about holiday plastic surgery gift giving, please contact Kelly Diedring Harris at (727) 744-9894 or KellyDH@IdeaWorksCreate.com.
*Dr. Castellano is happy to perform live in-studio demonstrations and you are invited to photograph or video live procedures and interview Image Lift patients.*
About Image Lift and Dr. Richard Castellano: The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-‐lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-‐class care to his patients and he utilizes his extensive experience in office-‐based facial plastic surgery to ensure the very best outcomes.
For more information, visit www.ImageLift.com or call (888) 789‐4624.
###
Date: September 20, 2011
Lookism an ugly issue for Tampa Bay
Tampa, FL (September 20, 2010) – The problem with lookism in Tampa Bay may be much uglier than most people think. Much like ageism, weightism, and even racism, lookism refers to discrimination or prejudice against others based on physical characteristics that from birth, accident, disease, or natural physical development are beyond their control. Since the beginning of 2011, Image Lift’s founder, double-board Certified Facial Plastic Surgeon Dr. Richard Castellano, has recorded a significant increase in the number of Image Lift® patients sharing painful personal experiences about being judged or passed over based on looks.
“While the concept of lookism is a real and documented issue in the United States, it is my opinion that it is even more prominent now that our lifestyles are more competitive. Whether fighting for a job in today’s economy, or re-entering the dating pool, my patients vocalize serious self-image concerns. They describe being judged in cruel ways based strictly on their looks,”says Dr. Castellano.“Feeling less attractive costs them self confidence and the will to put themselves out there to meet people and gain opportunities.”
A recent study in the American Economic Review revealed that lookism is a powerful force in the labor market for both men and women. The study states, “wages of people with below average looks are lower than those of average looking workers and there is a premium in wages for good looking people. The wage differential between attractive and ugly people is about 10 percent for both sexes.”
So why is a facial plastic surgeon the first to announce an increase in Tampa Bay’s lookism cases? “For many reasons,” explains Dr. Castellano. “First, Image Lift® offers our patients a warm, family-like experience, so they feel comfortable sharing their true emotions. They confide in us. We make it our mission to support them while working toward rekindling their confidence and passion for life. But the most obvious is that we help people change their outward appearances – to match on the outside how they genuinely feel on the inside. It’s as though they have to get out of the darkness so they can be confident being seen. Lookism can push people into the shadows of life.”
But the real question is, shouldn’t we value people based on their intelligence, accomplishments, and character rather than their level of attractiveness? “In a perfect world, yes,” explains Dr. Castellano. “However, countless studies show that the inclination toward what society considers ‘beautiful’ begins at a very young age and may even be hardwired in our DNA.”
Liz Caldarone, an Image Lift® patient, couldn’t agree more. “I’m not guessing I’ve been discriminated against based on looks, I’m sure of it. When searching for a job, I was passed up in favor of younger candidates with less experience. On paper, I had incredible experience and I always nailed my phone interviews. Once I made it to the in-person meeting, I felt I was dismissed based on my looks. I’ve always had a vibrant and youthful personality, but as I’ve aged, my skin was starting to sag, my chin was drooping and I just didn’t feel my best. My lack of confidence cost me in my social life and in the workplace. I just wanted to feel better – and now that I look better, I feel better!”
“Thankfully, facial rejuvenation has evolved in ways that makes it safer and more affordable with less downtime than ever. With the dramatic increase in lay-offs in today’s economy, it can be more important than ever to carry a full arsenal of tools – and an age appropriate, fresh appearance is one of them,” explains Dr. Castellano. “First impressions count, and the first thing anyone notices is your face and confidence when determining job viability. Now, I’m not saying that changing one’s appearance is the silver bullet to finding happiness and success, but I strongly believe that a key deterrent for any type of prejudice is confidence. When people are pleased with their appearances, they believe in themselves. They are better prepared to take on challenges and allow doors to open. Patients actually tell me they now feel like they can conquer the world!”
To interview Dr. Castellano and one of his patients that have experienced lookism, please contact Kelly Diedring Harris at (727) 744-9894 or KellyDH@IdeaWorksCreate.com. >
Kelly Diedring Harris
Image Lift® Media
(727) 744-9894
KellyDH@IdeaWorksCreate.com
About Image Lift® and Dr. Richard Castellano:
The Image Lift Experience™ is the creation of Richard Castellano, MD, a double-board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-‐lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift® technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-‐class care to his patients and he utilizes his extensive experience in office-‐based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (877) 789‐4624.
###
Date: August 23, 2011
Baby boomers seeking age appropriate rejuvenation create surge in Tampa’s facial cosmetic procedure market
Image Lift’s Richard Castellano, M.D. of Tampa has treated hundreds of baby boomers this year
Tampa, FL (August 23, 2011)– Well over four million baby boomers call Florida home, according to the U.S. Census Bureau, and as this demographic continues to turn 65 in 2011, their overwhelming desire for safe, effective and age-appropriate rejuvenation seems to follow. It’s happening right here in Tampa Bay as this savvy, aging generation is undeniably calling on local facial plastic surgeons to deliver more natural-looking results through a range of anti-aging facial cosmetic procedures, especially face lifts.
Richard Castellano, MD, of Image Lift® in Tampa, says these increases are very real. He is the popular creator of the Image Lift® facelift experience, a customized 90-minute procedure offering very natural results with no general anesthesia. “Using general anesthesia during a face lift procedure is a thing of the past,” explains Dr. Castellano. “Going without is the future of facelifting as it safer for all patients, especially older adults and baby boomers.” Over a quarter of Castellano’s current client base (or thousands of patients), is made up of baby boomers and he anticipates healthy increases on booked face lift and laser skin resurfacing procedures from here on out. “Like the rest of our patients, baby boomers want to age gracefully. They tell us they’re in search of effective, natural results with less downtime so they can get back to their active lifestyles, personal lives and even full-time careers.”
Dr. Castellano has performed over 2,600 facial plastic surgery procedures, making him one of the most experienced facial plastic surgeons in the United States today. This double-board certified surgeon is considered a celebrity surgeon in the Southeastern United States and focuses on aging populations. He sees patients from across the country, and internationally, and he takes pride in representing the best of what plastic surgery has evolved to become. Dr. Castellano’s best advise to any baby boomer, or any other man or woman, considering facial plastic surgery would be to choose a surgeon carefully. “Do your homework and select a board certified doctor with extensive expertise in delivering natural results to people just like you. It is equally crucial that the surgeon focuses on providing personalized care. After all, a facial plastic surgery procedure has the potential to transform a person’s life, confidence, and relationships in a way they never thought possible,” he says.
To book Dr. Castellano and some of his baby boomer patients for interviews and for more information, please contact Julie Robbins at (813) 448-7717 or Julie@IdeaWorksCreativeGroup.com.
About Image Lift® and Dr. Richard Castellano:
The Image Lift Experience™ is the creation of Richard Castellano, MD, a double-board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift® technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (877) 346-2435.
###
Date: June 15, 2011
Bookers and Producers: Double-Board Certified Facial Plastic Surgeon, Dr. Richard Castellano, is Available for Interview on all Plastic Surgery and Health Related Topics
Dr. Castellano is the creator of the world renown Image Lift® face lift procedure
Tampa, Fl (June 15, 2011) – Richard Castellano, M.D. has performed over 2,500 facial plastic surgery procedures, making him one of the most experienced facial plastic surgeons in the United States today. The Tampa-based surgeon is double-board certified with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. He is the creator of the Image Lift® face lift procedure, which has earned him celebrity status in the Southeastern United States and as a media go-to expert in his industry. Dr. Castellano is available for media interview on all plastic surgery and health related topics, including following sampling of topics:
Senior Citizens and Plastic Surgery, The Phenomenon of 80 Year Olds (and Older) Rushing to Go Under the Knife and Why
The Future of Facelifts, Why They’re Now Being Done Outside of Hospital Operating Rooms and in Less Than Ninety Minutes
The Truth About Facelifts-The Good, The Bad and The Ugly; Everything People Need to Know About Undergoing a Facelift Procedure
Thousands of Americans have found a new lease on life, thanks to Dr. Castellano’s innovative and simple, in-office face lift procedure called the Image Lift®. The Image Lift Experience™ was created specifically for those seeking a younger looking appearance without the hassle, risk, and cost associated with a more traditional surgical facelift. As a result, the Image Lift Experience™ has become one of the most sought-after cosmetic procedures in the country, attracting patients from across the United States and abroad to receive the life-changing treatment.
Dr. Castellano’s best advise to any person considering facial plastic surgery would be to choose a surgeon carefully. “They should do their homework and select a board certified doctor with extensive expertise in delivering natural results and a high quality of personal care. After all, a facial plastic surgery procedure has the potential to literally transform a person’s life and in a wonderful way,” says Dr. Castellano.
Bookers and producers, please add Dr. Castellano to your Rolodexes. To book Dr. Castellano for interview, for before and after images and for more information, please contact publicist Julie Robbins at (646) 981-3342 or Julie@IdeaWorksCreativeGroup.com.
About Image Lift® and Dr. Richard Castellano:
The Image Lift Experience™ is the creation of Richard Castellano, MD, a double-board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 2,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift® technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (877) 346-2435.
###
Date: April 20, 2011
Older Adults Gain Confidence and Overcome Many Realities of Ageism with Personal Transformations Through Facial Plastic Surgery
Local patients reveal real-life struggles and share the positive outcomes of personal transformations through cosmetic procedures
Tampa, FL (April 20, 2011)– Many experts consider ageism to be one of the most pervasive prejudices in human society today. The International Longevity Center, USA, says that while ageism is often less acknowledged than racism or sexism, it can result in a wide variety of mistreatment ranging from stereotypic and degrading media images to physical and financial abuse to unequal treatment in the workforce. With an average patient range in their 50’s to 80’s, Tampa’s Dr. Richard Castellano, of Image Lift®, treats men and women who often admit to suffering from ageism. He says they often seek his expertise to appear more youthful and gain the respect, they say, they desperately lack in society. 
With over 72 million baby boomers in the United States, according to the Population Reference Bureau, it may not come as a surprise that facial plastic surgeons continue to see increasing numbers of men and women for facial enhancements, facelifts, eyelifts and lots and lots of fillers, including Dr. Castellano’s Image Lift® practice. “Older adults are living longer and, undoubtedly, holding themselves to a higher physical standard. Our practice has absolutely seen increases in patient load and in spending over the past year. This generation is doing whatever it takes to compete in life.”
Real-life Ageism Struggles and Positive Outcomes
As the sole caregiver of her ill husband for twelve years, 79 year-old Maralee Baker admits she spent those years “not wearing make up, gaining quite a bit of weight and just not taking care of myself. After my husband died in 2008, I began to show myself care for the first time in all those years. In fact, I studied and earned three professional licenses, colored my hair, became more physically active and even had a male friend show some interest in me! I thought ‘wow! I’m not invisible anymore.’” But because Maralee recalled looked older, she says people spoke to her differently. “People often raised their voices as if I couldn’t hear them and even treated me as if I were disabled or slow, just because I looked older!” She booked an Image Lift® facelift to revive an important sense of self-confidence, which has since positively impacted every aspect of her life. “The results from my procedure were far beyond my expectations,” Maralee notes. “Although I was excited about the procedure beforehand, nothing could have prepared me for the incredible boost in confidence it has given me. I feel like a new person – a happier, healthier version of myself. I have all the confidence I need to talk to anyone or do anything. Today, I’m even back in the dating scene and happy to say dating younger men too!”
Other clients have even reported experiencing career advancements following their facelift procedures.
“Getting a facelift was something I decided was critical for me, both personally and professionally,” recalls professional musician Chaz Martino. Before developing a second career in entertainment, Chaz spent over twenty years as a dangerously obese and often depressed full-time caregiver of his sick mother. During that time, he remembers feeling “completely invisible to the world. Not only was I hundreds of pounds overweight, I was also aging. I felt I was less and less viable in the world and I realized I had a finite number of years left if I wanted to be an entertainer.
I pursued a weight loss surgery and over seven years later lost over two hundred pounds. Inside I felt 35, but I looked much older.
I’m a man in my late 50’s with lots of energy and a financial need to work. But because I wasn’t 25 or even 45, it had become extremely difficult to compete with younger people for jobs. In many respects, I had come close to giving up. I really needed to work, but was taking each lost opportunity harder than the last. I knew I had to do something, so I quickly decided to get a facelift. Best decision I’ve ever made. It gave me the self-confidence and motivation to fight for my career, literally reigniting my professional passion. That newfound confidence and personal strength must have shown through because I did land a job-managing younger folks!”
Image Lift® and Dr. Castellano have helped thousands of older Americans gain a new lease on life. The Image Lift Experience™ was created specifically for those seeking a younger looking appearance without the hassle, risk, and cost associated with a more traditional surgical facelift. “Our goal in developing the Image Lift Experience™ was to provide a procedure that would allow our clients to look and feel younger and healthier while still looking completely natural,” says Dr. Castellano. “We want our patients to be a more confident, enhanced version of themselves.” As a result, the Image Lift Experience™ has become one of the most sought-after cosmetic procedures in the country, attracting patients from across the United States and abroad to receive the often life-changing treatment.
With millions of active adults living longer, healthier lives and so many realizing all of the positive potential facial cosmetic procedures can bring to them personally, Dr. Castellano believes his patients will continue to gain renewed senses of confidence needed to fight stigmas long associated with aging.
Dr. Castellano is available for expert interview. For media inquiries and information, please contact Julie Robbins at (813) 448-7717 or Julie@IdeaWorksCreativeGroup.com.
About Image Lift® and Dr. Richard Castellano:
The Image Lift Experience™ is the creation of Richard Castellano, MD, a double-board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 2,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift® technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (877) 346-2435.
###
Date: March 1, 2011
Creator of the Image Lift® Facelift is Available for Interview in Los
Angeles This Friday and Saturday As Part of Mini Media Tour
Florida's celebrity facial plastic surgeon, Richard Castellano, M.D.,
is available for media
interview on March 4th and 5th, 2011
Los Angeles, CA (March 1, 2011) – Richard Castellano, M.D. has performed over 2,500 facial plastic surgery procedures, making him one of the most experienced facial plastic surgeons in the United States today. The Tampa‐based double-board certified surgeon is also the creator of the Image Lift® facelift procedure, which has made him a celebrity in the Southeastern United States and media go to expert in his field.
Dr. Castellano is in Los Angeles this Thursday and Friday, March 4th and 5th, and available for media interview on the following topics:
- Senior Citizens and Plastic Surgery, The Phenomenon of 80
Year Olds (and Older) Rushing to Go Under the Knife and
Why
- The Future of Facelifts, Why They're Being Done Outside of
Hospital Operating Rooms and in Less Than 90 Minutes
- The Truth About Facelifts‐The Good, The Bad and The Ugly; Everything People Need to Know About Undergoing a Facelift Procedure
Dr. Castellano's best advise to any person considering facial plastic surgery would be to choose a surgeon carefully. "Do your homework and select a board certified doctor with extensive expertise in delivering natural results. It is equally important that the surgeon focus on providing personalized care. After all, a facial plastic surgery procedure has the potential to literally transform a person's life and in a wonderful way," he says.
###
Date: Feb 21, 2011
Oscar® Nominees and Actors as Examples of Facial Plastic
Surgery "Gone Right"
Local facial plastic surgeon, Dr. Richard Castellano, M.D., offers examples of good celebrity plastic surgery on some of the 2011 Academy Award actors
Tampa, FL (February 21, 2011) – Hollywood's brightest stars will hit the red carpet on Sunday, February 27th, for the 83rd Academy Awards in hopes of taking home the movie industry's most coveted prize, the Oscar®. As the Academy of Motion Picture Arts and Sciences works to appeal to a younger audience (the broadcast's median age in 2009 was 49.5, according to AdAge), many of the Oscar® nominees have either admitted to, or are suspected of, seeking out facial plastic surgery and fillers to look more youthful and stay relevant in the industry. Ready to share which of the nominees' procedures look best is Tampa board certified facial plastic surgeon, Richard D. Castellano, M.D., who has performed over 2,500 facial plastic surgery procedures aking him one of the most experienced facial plastic surgeons in the United States today.
Of the 2011 Oscar® Nominees, the following may have either admitted to or are suspected of going under the knife (or needle). Dr. Castellano, who has not treated these patients, believes these male and female actors are great examples of facial plastic "gone right."
NOSE JOBS (Rhinoplasty):
- Natalie Portman (nominated for best Actress in a Leading Role in "Black Swan") is
suspected of having a nose job. According to Dr. Castellano, "Looking at a progression of
Ms. Portman's images, it is very possible she has had a rhinoplasty and, if so, her results
look great. Her earlier images seem to show a broader nose, which is now more refined and
delicate."
- Nicole Kidman (also nominated for best Actress in a Leading Role in "Rabbit Hole") has
admitting to using Botox, among other unnamed "things," says US Magazine. "Ms. Kidman
has been noted to overdo it a bit," admits Dr. Castellano, "but I would still say that her filler
work can often look good."
- Anne Hathaway (2011 Oscar® ceremony host) is reported to have been offered cosmetic
surgery, such as a nose job and even fillers, but claims to have refused. "I would agree. She
looks very natural. Although, she is still in her twentys, so perhaps she'll be drawn to subtle
cosmetic procedures as she ages," says Dr. Castellano.
BOTOX AND OTHER COSMETIC PROCEDURES:
- Helena Bonham Carter‐ (nominated for best Actress in a Supporting Role in "The King's
Speech") claims to never have used any fillers, like Botox, and has been reported as saying
"I might have the only wrinkled forehead in Hollywood," according to Makemeheal.com.
Dr. Castellano believes this to be true, saying "In recent close up shots of Ms. Bonham
Carter, it would appear that she has not utilized fillers to correct the common signs of
aging, such as forehead wrinkles and laugh lines."
- Mila Kunis (nominated for a Golden Globe and SAG award for her work in "Black Swan") is
suspected of having several surgeries. "Ms. Kunis is said to have undergone a breat
augmentation and a nose job, both of which I think were done very well and appear to be
very natural," explains Dr. Castellano. "I would vote that her procedures are excellent
examples of plastic surgery done well."
###
Date: December 13, 2010
New Data Reveals Plastic Surgery Spending is Rebounding with a
Continuing Demand for Cosmetic Procedures as 2011 Approaches
Men and Women are Spending More and More to Eliminate Signs of Aging as the Economy Improves
Tampa, FL (December 13, 2010) – Each year, millions of Americans invest in cosmetic procedures to gain a renewed sense of confidence and feel their best. However, as the economy experienced a dramatic downturn in 2009, so did plastic surgery spending, which fell 20 percent across the country, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Data provided by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), along with Tampa Bay Facial Plastic Surgeon, Richard Castellano, MD, show more and more people are spending on nips and tucks. The AAFPRS states the number of non‐invasive cosmetic procedures rose 47 percent in 2009 alone with further increases seen in 2010 and expected in 20111.
"In our own practice, we've seen a solid increase in
all procedures from eyelifts to facelifts and, of
course, fillers," explains Dr. Richard Castellano of
Image Lift® in Tampa. Dr. Castellano's practice
specializes in performing cosmetic procedures on the
neck and head. He alone has performed over 3,500
facelifts, mini‐lifts and eyelifts making him literally
one of the most experienced facial plastic surgeons
in the United States today.
"We're thrilled to report our practice has seen growth from 13.5 to 20 percent on procedures from 2009 to 2010," he adds. "It makes perfect sense to think there is a correlation between happy people and an improving economy," says Dr. Richard Castellano of Image Lift® in Tampa. "The better people feel about themselves, the more likely they'll have the confidence to go for their dream job or even treat themselves to a new wardrobe, which naturally gives the economy a boost. I believe plastic surgeons will continue to see increases in growth through twenty eleven, as well."
On the national level, the latest data from the AAFPRS showed 77 percent of physicians agree patients are more educated about plastic surgery options. The AAFPRS states that "With more people wanting to look younger, feel better and take an active role in their health, patients are researching different physicians and treatments to find the best one suited to meet their personal needs." The AAFPRS survey concluded that the overall rise in these procedures pointed to more patients trusting their face to facial plastic surgeons that are trained and focus solely on the face and neck. "Because of this," according to the study, "patients are seeing better outcomes."
No matter what a potential patient's procedure of choice is, Dr. Castellano's best advice is always to "Seek out a surgeon who is highly qualified, trained and experienced in performing that particular procedure to ensure the best possible outcome and a high level of satisfaction. It is also important that a doctor is down‐to‐earth and that a patient can feel like they can connect with them. Good communication between the doctor and patient is paramount in achieving a customized result."
###
Date:January17,2010
Image Lift® and Dr.Richard D.Castellan Announce the
Completion and Opening of a New South Tampa Practice
Tampa, FL (January 17, 2010)– Tampa native Richard D. Castellano, M.D., is one of the most experienced facial plastic surgeons in the United States today, having performed over 3,500 facelifts, mini‐lifts and eye lifts. The double-board certified Facial Plastic Surgeon is also the creator of the Image Lift Experience™ and is officially announcing the completion and opening of his new South Tampa practice, located at 3314 Henderson Boulevard in Tampa.
Operating within South Tampa's prime business district, Dr. Castellano and the Image Lift® team will provide patients with world‐class care, their extensive expertise and extremely personalized results that ensure more natural and youthful outcomes. The Image Lift Experience™ offers patients a unique opportunity to undergo a very personal transformation in a comfortable and intimate office‐based setting.
"We are thrilled to welcome patients to our new South Tampa office. The new facility, along with the many advanced and specialized services we provide, will allow us to remain true to our mission of ensuring the very best results and providing the highest levels of care," says Dr. Castellano.
Visitors to the new Image Lift® facility will find a modern and comfortable spa‐like atmosphere featuring flat screen TV's, hundreds of before and after pictures, a gallery of professional black and white patient "post procedure" photography and a warm and friendly support staff.
"People may be surprised to know that I even provide patients with my personal cell phone number and welcome them to call me around the clock if they need anything at all," explains Dr. Castellano. "Patients love knowing I will be with them every step of the way‐not just during their procedures. It is this kind of service, that I feel, truly separates us from the rest."
For media inquiries and information, please contact Julie Robbins at (813) 448‐7717 or Julie@IdeaWorksCreativeGroup.com.
###